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bareMinerals To Launch First Solid Foundation ~ I Heart Heels

Monday, August 27, 2012

bareMinerals To Launch First Solid Foundation

It's coming. Did you hear?? bareMinerals is debuting its first-ever solid foundation - bareMinerals READY™ SPF 20 Foundation - this Saturday. Eek! I've been wearing the powder formula for several years now, and actually have been toying around with the idea of discovering other liquid formulas I like. Why? Just boredom, and to see what else is out there, I guess. While I have found a couple I like ok, it makes me realize I just can't quit the bareMinerals thing. I can't. My skin is addicted, and I've honestly found nothing else that compares. So, while I may toy with others certain days, bareMinerals is a go-to for me.

So what happens Saturday?? I don't know, y'all. I'm so excited, I'm so scared (any Jessie Spano fans out there?). This new hydrating foundation (shhh...they don't really like using the F-word...ha, that's the name of their ad campaign, alas, because foundation has gotten such a bad name for being so cakey and yucky) is supposed to continue to feel like nothing (which I likey), yet be a long-wearing formula that truly hydrates (by 108% after 12 hours of wear, they say!) and comes in 20 shades. Wowee. In the company's own words, it "doesn't look or feel like a foundation."

Firmer skin, no parabens or "bad" chemicals. I'm afraid I'm gonna have to try this little jewel. Ya know, just to see. Stay tuned...

[Photo Courtesy bareMinerals]

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