Ok, so Naomi Watts has been wearing her coated "slingshot" denim (it's a twisted seam!) by 3x1 all over NYC. Honestly, I had never heard of this brand until I received a few emails saying she was wearing it. It looks SO charming. And it's not on every, single person (yet). I also found out WHY. Because it's a lil' custom jeans shop in Soho off Mercer that caters specifically to those who need custom - think celebrities, athletes, trendsetters (hey, that's us!). They carry more than 140 types of raw salvaged denim from countries all around the world. So, if you're in Soho you can quite possibly have your own custom jeans (hello, fav buttons!) the very same day.
Since I'm not in town, I could perhaps buy a "readymade" pair online (or you could...they're $265) and then when friends ask who they're by, I could cooly respond with "3x1." As I flip my hair, of course.