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Forevermark's HOLDMYHANDFOREVER Campaign ~ I Heart Heels

Thursday, November 20, 2014

Forevermark's HOLDMYHANDFOREVER Campaign


Le sigh. Another event invite come and gone. It's probably a good thing I'm not located in New York or I'd have worn myself out by now. I think the fashion and beauty industries have an event every other night. This one was to celebrate the launch of Forevermark's #HOLDMYHANDFOREVER social project. 

The exhibit was unveiled at a party at the Highline and is now open to the public. Celebrities like model Coco Rocha, Kelly Bensimon and Kevin and Danielle Jonas stopped by looking so sweet. 

In an exhibition curated by Wendy Perron, author of Through the Eyes of a Dancer and former editor-in-chief of Dance Magazine, the project features dance artists who are partners on and offstage in photographic stories that illustrate their personal and artistic interpretations of holding hands. The featured artists include: Tiler Peck and Robert Fairchild (principals at New York City Ballet), photographed by Matthew Karas; postmodern icons David Gordon and Valda Setterfield, photographed by Paula Court; New York City’s premier hip-hop couple Kwikstep and Rokafella, photographed by Julieta Cervantes; and Kirven Douthit-Boyd and Antonio Douthit-Boyd (leading dancers with Alvin Ailey American Dance Theater), photographed by Matthew Karas.

Forevermark’s #HoldMyHandForever social media project leads up to the 2014 Holiday Season, a time when promises are particularly relevant. Rediscover the powerful gesture of holding hands and the promise that it symbolizes in your own relationships by sharing your images and stories using the hashtag #HoldMyHandForever.

Such a sweet idea, yes?


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