Top-selling brands from the company will now include non-GMO ingredients. What's more is they are also developing a supply of non-GMO feed for their cows. Wow! That's going the extra mile and I'm so excited they're taking such responsibility in a world where there is honestly just so much "junk food." I want my yogurt to be the very best it can be!
Dannon is the first national yogurt company to make these important changes, and I highly commend them. By the end of next year, the company will also clearly label anything that does happen to have GMO ingredients. I mean, I don't know about you, but I like knowing what I'm getting into when it's going in my body. Right? I appreciate this new labeling and transparency and it shows the company really cares.
Non-GMO ingredients are so key in how we need to move forward in our food industry. This is a huge step in the right direction. I mean, don't you want to know what you're putting in your body - and don't you want it to be the absolute best? If you have kids, you know exactly what I mean. We want what's best for ourselves, but I think we take it the extra mile with our kids!
This new change will affect Dannon, Oikos and Danimals products. These are the three flagship brands and make up about 50-percent of the company's sales. So how does Dannon feel about this exciting news?
"We believe the currently-approved GMOs are safe. However, we believe there is growing consumer preference for non-GMO ingredients in the U.S. and we want to use the strong relationships we have with our farmer partners to move faster to provide products that address this consumer demand." -- Dannon
You've gotta love a company that stands by what their customers want, right?
I also love how transparent Dannon is being with the new labels that will include anything that does happen to have a GMO ingredient. It's just nice to not have worry about the company being shady - you know what you're getting if choose as a customer to go GMO or not.
They now source all of their milk from farms they know, and they're the first of the leading national yogurt makers to embrace this practice. By the end of this month, 90-percent of Dannon's direct milk supply will come from farms that are Validus Certified, which means we can all easily identify that these Dannon products will meet animal welfare, environmental and food safety criteria.
I appreciate all of these efforts by Dannon to listen to their customers and to make things right. It's not good enough for companies to sit back and forget about the food changes we need. Thank you, Dannon, for being our advocate. We'll be stocking up on soooo much yogurt!
This post contains content sponsored by The Dannon Company Inc. The opinions expressed in my post are my own. For more information on Dannon's move toward sustainable agriculture, naturality and transparency, and non-gmo ingredients visit www.dannonpledge.com and www.dannon.com/ingredients.