Loomstate for Target is the New Environmental Chic ~ I Heart Heels

Wednesday, April 15, 2009

Loomstate for Target is the New Environmental Chic

Loomstate for Target launches this Sunday - woohoo!! This is an organic line I've grown to love at Barney's (no pun, intended), and now the prices will be much friendlier at Target. We're talking the $14.99-$44.99 price range. Pretty dope, no? The fabrics are soooo soft and they give off that "lived in" appeal (kinda like those ripped up boyfriend jeans I've been wanting lately, sigh...). And it's just in time for Earth Day on April 22 - perfect timing to do something great for the environment (and shop at the same time - seems easy enough to me!).

Tuesday night, the designers Rogan Gregory and Scott Mackinlay Hahn celebrated the launch with a celeb-infested soiree in L.A. It was pretty much a private shopping event and donations were even made to Organic Exchange (look it up!) as part of the fun-filled night!

The collection's for both men and women so names like Adrien Grenier and Stephen Moyer (from "True Blood") to Elizabeth Banks, Camilla Alves, Anna Faris and Kristen Bell showed up. Proving fashion doesn't have to just be chic, it can also be environmental chic. Hooray!

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