NY Fashion Week 2010: Aveda for Jason Wu ~ I Heart Heels

Monday, September 14, 2009

NY Fashion Week 2010: Aveda for Jason Wu

Another show, another Aveda creation (this time by lead stylist Odile Gilbert). Aren't they amazing? Jason Wu was Friday as well. You know Jason Wu from Michelle Obama's inauguration dress, I'm sure. But did you know he's been creating stunning apparel since his first doll clothing designs at 16? And the guy's only 26! He launched his label three years ago, and is just now getting the credit he deserves.

Party dresses galore, and I can't get enough of this black and white one here. Belted, flirty and completely wearable. Now check out the hair, which was so beautiful and genius! A chic chignon with a black ribbon woven into it.

"The key to recreating this look is to have fun and to be spontaneous. Start by blow drying smooth, create a ponytail with the back section of hair, and weave ribbon and hair against the head, pinning in place as you go." --Odile Gilbert, lead stylist for Aveda
What to use?
Aveda Smooth Infusion™ Style Prep Smoother

Aveda Smooth Infusion™ Glossing Straightener
Aveda Air Control™ Hair Spray

And how to "do-it-yourself?"
Step 1: Apply Aveda Smooth Infusion™ Style-Prep Smoother throughout damp hair and blow dry straight.
Step 2: Work Aveda Smooth Infusion™ Glossing Straightener through hair to achieve a straight, smooth, glossy finish.
Step 3: Separate hair into front and back sections. Pull back section into a tight ponytail to the middle/back of the head and secure with a bungee elastic.
Step 4: Tie a 7-foot long piece of 6-inch wide, black horse hair ribbon around the ponytail. Secure each end to the head on either side of the pony with bobby pins the color of hair.
Step 5: Mist the entire head with Aveda Air Control™ Hair Spray for added shine and workable hold.
Step 6: Weave front section of hair back in smaller, 1-inch pieces, over the ribbon, securing against the head with bobby pins. Continue weaving hair and ribbon, creating loops with the ribbon around back of the head, until all hair has been worked through.
Step 7: Weave ponytail in 1-inch sections in loops throughout the ribbon, securing against the head with bobby pins, until all hair and ribbon are used. Hair and ribbon are looped together spontaneously, creating a sculptural, voluminous updo. Fray the ends of the ribbon and leave exposed.
Step 8: Spray with Aveda Air Control™ Hair Spray for finish and hold.

Photos Courtesy of Aveda (Jon Gurinsky)

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