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Lauren Conrad Creative Director for John Frieda Beach Blonde Collection ~ I Heart Heels

Thursday, February 12, 2015

Lauren Conrad Creative Director for John Frieda Beach Blonde Collection


Yep, Lauren Conrad is the cutest. Since the beginning of this blog, I've always been a mega fan of her and her style. She was actually my very-first blog post! In 2009, I interviewed her! In 2012, I listened to her speak at LuckyFABB. And just last season, I literally brushed elbows with her during fashion week at Lincoln Center. Eek! Talk about almost having a panic attack. 
She's so pretty in person, but even though I loved her long locks, I almost think I'm swooning more over her new tousled ones. So freaking cute. Yes?
Last week John Frieda Hair Care hosted a beach party in NYC for the return of the Beach Blonde Collection. The four-product line-up allows everyone to achieve effortless, beach-worthy tresses year round. I simply must try these products because they look so me. Not to mention for a good 5-10 years straight Sheer Blonde was my hair care. That collection defined my high school beauty look. If the Beach Blonde Collection can make my hair look as chic as LC's? I'm sold. 
LC is the Creative Director of the Beach Blonde line-up and lots of her friends showed up to support her at the party, including Lo Bosworth, AnnaSophia Robb, Martha Hunt, Charlotte McKinney and Olivia Culpo. There was a food truck complete with lobster rolls, a sand sculpture and a spot to upload gifs of their fav beachy hair! 

Why can't I be in town for these events?! So. Fun. 

[Photos Courtesy John Frieda]





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