Joy Gryson Launches IIIBeCa at Scoop NYC ~ I Heart Heels

Tuesday, August 14, 2012

Joy Gryson Launches IIIBeCa at Scoop NYC

By Sarah Kleinhenz, Guest Blogger

Some of you may have heard of Joy Gryson (um, heart her!), and if you have, then you know she designs some gorgeous handbags! Rich leather, exquisite attention to detail, and gorgeous hues and textures. So when she showcased her new line IIIBeCa at Scoop NYC, I was tripping over my slingbacks to go check them out. 

For this line, Gryson is launching four simple, classic silhouettes in fun eye-catching colors. Not only is this her most reasonably-priced collection yet - nothing is over $200 (squeal!) - IIIBeCa will donate three percent of wholesale proceeds to a trio of wonderful NYC nonprofits. I mean, how amazing is that? Buying a great-priced bag that gives back to the city; I am definitely smitten! 

The four bags Gryson designed will be staples in your wardrobe for years to come. From the Reade Street Tote to carry all your everyday needs, to the Chambers Crossbody that will allow you to power shop till you drop, you can't go wrong with any of these styles. The most difficult decision you have to make is what color to choose.

For more info and to see the full line-up of bags and colors, skip on over to illbeca.com.

[Photo Credit: Sarah Kleinhenz]

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